How Creators Can Partner with Media Outlets

Newsrooms are partnering with a new type of credible expert—the knowledge content creator.

The 4 Types of Knowledge Creators That Drive Influence

There are four categories of knowledge creators: four categories of knowledge creators: entrepreneurial journalists/creator-journalists, New Media creators, B2B creators, and creator-educators.

It’s a Knowledge Creator’s World Now

This year’s Cannes Lions confirmed that knowledge creators are the next era of the creator economy

You Can’t Prompt Your Way to Taste

Silicon Valley is trying to commoditize taste. The problem is you need judgment to have it

Create Meaning, Not Just Authority

Instead of optimizing for presence, optimize for resonance

How to Think Like a New Media Brand: The S3 Framework for Story, Strategy, and System

Building a new content operating model for AI

A Tale of Two Internets

One for the humans, one for the LLMs

“New Media” Requires a New Operating Model

It’s not about what you create, but the system that runs it

The Brand Drift Problem

Why your brand doesn't sound the same across all your content

The Rise of the Brand Newsroom

The brands winning right now are thinking like publishers

Stop Storytelling. Start Storyliving

Strive to embody your brand stories, not just tell them

10 Ideas for Making Magazines Relevant in the Digital Age

Think beyond just the print edition

If You Can’t Build Trust, Acquire It

Companies are betting on narrative through niche media acquisitions to survive

How to Build a Content Engine That Compounds Your Authority

Your problem isn’t production; it’s the infrastructure

5 Things I've Learned About AEO for Brand Building

Spoiler: It's all about visibility

Beehiiv's new MCP, tech bros' obsession with taste, and AI-generated headlines

5x5: March 27, 2026

The Great AI Schism

What side of the divide are you on?

The Four Archetypes of Modern Storytelling

How different types of stories build authority, trust, and meaning

Anthropic joins Substack, nichecasting, and QuitGPT

5x5: March 6, 2026

The Newsletter Killed the Newsroom

First-person narratives have replaced institutional authority as the dominant voice of modern media

Are you building a media brand or a content farm?

The difference comes down to intent

AEO's unicorn, Facebook's creator renaissance, and Apple's F1 ecosystem

5x5: February 27, 2026

Why 2000s reality TV was so f*cked up

The origin story of the identity economy

You don’t need more content marketing; you need a communications strategy

What most brands get wrong about their content strategy

F1 on IMAX, Polymarket x Substack, and the end of white-collar work

5x5: February 20, 2026