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Jul 22, 2026

The 4 Types of Knowledge Creators That Drive Influence

There are four categories of knowledge creators: four categories of knowledge creators: entrepreneurial journalists/creator-journalists, New Media creators, B2B creators, and creator-educators.

Jul 8, 2026

It’s a Knowledge Creator’s World Now

Jun 24, 2026

You Can’t Prompt Your Way to Taste

Jun 17, 2026

Create Meaning, Not Just Authority

Jun 10, 2026

How to Think Like a New Media Brand: The S3 Framework for Story, Strategy, and System

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A Tale of Two Internets

One for the humans, one for the LLMs

“New Media” Requires a New Operating Model

It’s not about what you create, but the system that runs it

The Brand Drift Problem

Why your brand doesn't sound the same across all your content

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Free resources to help you turn your expertise into influence

The Creator’s Guide to Entrepreneurial Journalism

Transform your expertise into credible, knowledge-driven content that grows influence, credibility, and authority.

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Founder-to-Brand Story Architecture

A three-phase discovery process that helps founders and marketing leaders excavate their Founder Story, Product Story, and Vision Story, then connect them into a single brand narrative.

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