Culture Slant

Where the future of media meets the pulse of culture

The End of Excess

From indulgence and spectacle to optimization and ideology, this year’s Super Bowl ads revealed a culture trading excess for control and asking brands to legitimize identity rather than invent it.

Feb 9, 2026

Story as a system

Feb 6, 2026

State of Markets, Reset to Real, and Let Them Eat Lore

Feb 4, 2026

The Super Bowl Shuffle

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Analysis, reporting, and insights that decode culture through the lens of media.

Recent Dispatches

It’s no longer B2B or B2C; it’s B2H

The job of modern content is to drive trust and relationships at scale

The New Content Measurement Playbook

How to measure content in 2026

Salesforce x MrBeast, Substack TV, and OpenAI ads

5x5: January 23, 2026

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