For the last several months, I’ve published a lot of tactical pieces on how to become a knowledge content creator. 

So, I thought I’d do a roundup for you for today’s edition, with a list of everything I’ve written over the last 6 months that I would recommend reading if you’re looking to get up to speed on what I’ve covered here on the topic of knowledge content creation and how to go about it. 

I’ve grouped these issues according to the three components that form the infrastructure for your content platform: story, strategy, and system so you can easily find what you’re looking for.

Bookmark it. Share it. Use it. 

Positioning & Narrative Foundation

  1. How to Build an Expertise-Driven Brand Narrative. Narrative isn't only for brands. This piece argues that individual experts need the same narrative architecture companies do, and walks through building one rooted in your expertise.

  2. Build Practitioner Media, Not a Creator Business. A breakdown of what practitioner media is and why it’s an alternative for creating a media platform to start building authority around your expertise without being a full-time creator. 

  3. How to Become a Trusted Source Without a Media Background: A three-part framework for building credibility when you didn't come up through journalism or media. 

  4. 3 Types of Brand Stories Your Founder-led Startup Needs: Breaks down the three types of stories every founder needs: Product, Founder, and Vision Story. Together, they form the foundation for a cohesive brand narrative.

Systems & Operating Models

  1. How to Think Like a New Media Brand: The S3 Framework. My flagship framework for building content infrastructure and the elements you need to build the operating model: Story, Strategy, System.

  2. Story as a System. A practical look at how to balance creating more “commercial” (marketing) content that your audience is looking for from you with more “editorial” (thought leadership) content that demonstrates your POV and originality. 

  3. Are You Building a Media Brand or a Content Farm? A comparison between the two content operating models most orgs are running today. Spoiler: the difference comes down to the content's goals and intent. 

Distribution & Growth Tactics

  1. How to Turn Your Media Channel Into a Lead Generator. Authority sells, but only if you've built the pathway for it to convert. This piece shares how you can use your authority-building media channels as a lead generator tool for your business. 

  2. How Creators Can Partner with Media Outlets. Newsrooms are actively looking for a new kind of credible expert to partner with, and knowledge-driven creators are exactly who they want. This piece covers how those partnerships are forming and how creators can position themselves for this kind of work.

  3. 5 Things I've Learned About AEO for Brand Building. Answer-engine optimization, translated for people building authority rather than chasing traffic. The short version: it's a visibility problem before it's a technical one.

Frameworks & Archetypes

  1. The 4 Types of Knowledge Creators That Drive Influence. If you want to get into knowledge content creation, this guide breaks down the 4 main types of creators and who is best suited for each one. 

  2. The Four Archetypes of Modern Storytelling. A breakdown of how different story types build authority, trust, and meaning differently. 

What topics should I cover next?

I’m always looking for more ideas to write about! If you’ve got a topic that you want more information on, go ahead and drop me a reply. I read every one.

💻 ON MY RADAR

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