Archive

Jul 22, 2026

The 4 Types of Knowledge Creators That Drive Influence

There are four categories of knowledge creators: four categories of knowledge creators: entrepreneurial journalists/creator-journalists, New Media creators, B2B creators, and creator-educators.

Jul 8, 2026

It’s a Knowledge Creator’s World Now

This year’s Cannes Lions confirmed that knowledge creators are the next era of the creator economy

Jun 24, 2026

You Can’t Prompt Your Way to Taste

Silicon Valley is trying to commoditize taste. The problem is you need judgment to have it

Jun 17, 2026

Create Meaning, Not Just Authority

Instead of optimizing for presence, optimize for resonance

Jun 10, 2026

How to Think Like a New Media Brand: The S3 Framework for Story, Strategy, and System

Building a new content operating model for AI

May 27, 2026

A Tale of Two Internets

One for the humans, one for the LLMs

May 20, 2026

“New Media” Requires a New Operating Model

It’s not about what you create, but the system that runs it

May 13, 2026

The Brand Drift Problem

Why your brand doesn't sound the same across all your content

May 6, 2026

The Rise of the Brand Newsroom

The brands winning right now are thinking like publishers