Archive

Mar 4, 2026

The Newsletter Killed the Newsroom

First-person narratives have replaced institutional authority as the dominant voice of modern media

Mar 2, 2026

Are you building a media brand or a content farm?

The difference comes down to intent

Feb 27, 2026

AEO's unicorn, Facebook's creator renaissance, and Apple's F1 ecosystem

5x5: February 27, 2026

Feb 25, 2026

Why 2000s reality TV was so f*cked up

The origin story of the identity economy

Feb 23, 2026

You don’t need more content marketing; you need a communications strategy

What most brands get wrong about their content strategy

Feb 20, 2026

F1 on IMAX, Polymarket x Substack, and the end of white-collar work

5x5: February 20, 2026

Feb 16, 2026

3 Types of Brand Stories Your Founder-led Startup Needs

Build a powerful brand narrative across your product, founder, and vision stories.

Feb 13, 2026

DoorDash's social-native Super Bowl campaign, "narrative engineers," and the AI content economy

5x5: February 13, 2026

Feb 12, 2026

The End of Excess

From indulgence and spectacle to optimization and ideology, this year’s Super Bowl ads revealed a culture trading excess for control and asking brands to legitimize identity rather than invent it.